The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Using first party data to add value and drive impact throughout the buyer’s journey
With the impending phaseout of third-party cookies and increased attention to data privacy in the US, marketers need to rely more heavily on their first […]
The end of third-party cookies: A blessing in disguise
The end of third-party cookies is a hot topic in the marketing industry. With the rise of concerns over data privacy and the increasing use […]
PPC optimization tips: get the most bang for your buck
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
Negative keywords: why they matter and how to use them
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
These B2C integrated marketing tactics are for B2B too
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV after dinner tonight? What if you could retarget a visitor […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]