
The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
The end of third-party cookies is a hot topic in the marketing industry. With the rise of concerns over data privacy and the increasing use […]
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
How would you feel if an ad for your biggest competitor popped up on TV after dinner tonight? What if you could retarget a visitor […]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]