The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Why responsive email is enveloping the market and how to open up its full potential
Today, responsive email design is more important than ever before. Roughly 50 percent of all emails are opened on a mobile device, and that number […]
Six tips to stay creative while on a deadline
We’ve all been handed a project last-minute and been expected to turn out a final product equal to those with days or weeks of research […]
Striking a balance between stunning design & seamless UX
For me, the startup of a new website is insanely exciting—particularly when it’s a website representing the company where I’ve worked for nearly a decade. […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
Don’t print this obituary: Why paper publications are far from dead
As we move further into the digital age, and more of our life is consumed by screen time, it’s fair to question the future outlook […]
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e-Resistible: A Guide to the Perfect Email Design, Part 3
Click here to read part 1 Click here to read part 2 If you already have an established email design, it’s important to figure out […]
e-Resistible: A Guide to the Perfect Email Design, Part 2
View part 1 of email series here. Thanks for that intro, Jada. As we said, email is not dead—though it needs some reviving where design […]
e-Resistible: A Guide to the Perfect Email Design, Part 1
Contrary to some sensational media reports in recent years past, email is NOT dead. Thanks to smarter mobile devices, we’re constantly connected—and, dare we say, […]