Insights
and opinions

Category: Design and visual trends

4 standards that should set the foundation for your creative

As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions.... Read More »

4 ways to boost your marketing copy

As marketers we put a lot of thought into what we say to our audience.... Read More »

Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

2018’s top 3 video trends, according to VidCon

Personalization, data and diversity – read up on the top trends in online video reported at VidCon 2018, and why they matter.

A professional’s advice for better phone photos

As a professional videographer and photographer, I stick to manual camera settings almost 100% of... Read More »

digital transformation in publishing
B2B buyers have changed, publishers need to catch up

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where... Read More »