The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic figurines stuffed deep between layers of caramel popcorn and peanuts—it […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The content management system (CMS), or the backend portal of a website, can be crucial when it comes to website maintenance/updates. Choosing an existing, plug-and-play […]
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will catch a person’s attention like seeing his or her name […]