The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
Using personas to create greater social media engagement
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
The Big "Questions": Facebook vs. LinkedIn
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
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Manufacturing Industry Moving in the Right Direction?
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]