The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead. In many cases, it can achieve a higher response rate […]
The face of B2B marketing is changing, and who is leading that change? Millennials. It is no surprise that the newest generation is ready to […]
All it takes is a quick Google search and you'll see that there is a TON of information and advice out there on niche marketing […]
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and social media, and the effects of global competition have produced […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
Empowered by the Internet and mobile technology, today’s consumers have practically come to expect instant gratification from their go-to companies and brands. After all, a […]