The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How B2B CMOs can approach budget-planning for long-term success [9 Recommendations]
As we head into 2023 budget-planning season, B2B CMOs find themselves facing a variety of economic headwinds. This lack of clarity could cause friction in […]
The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
PPC optimization tips: get the most bang for your buck
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
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How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Writing tips for direct mail
Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead. In many cases, it can achieve a higher response rate […]
Millennials mean business
The face of B2B marketing is changing, and who is leading that change? Millennials. It is no surprise that the newest generation is ready to […]