The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.
Let's face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn't a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to […]
SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine […]