The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]
If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. […]
At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook, spoke on the process of turning the Titanic - shifting […]
More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will catch a person’s attention like seeing his or her name […]
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]
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Google's search process is quite complex considering how quickly its engine can produce results to the searcher. Google's pay per click (PPC) text ads are […]
Late last week, Google announced one fairly major update to its search algorithm: that content with a high number of copyright removal notices would be […]
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?