The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Using personas to create greater social media engagement
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
Math: The Inescapable Heart of Social Media Measurement
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
Ways to Improve Your Site's SEO
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.