The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
Our downloadable PPC audit checklist is a great step toward program improvement.
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.
As a loyal reader of our blog, you’ve surely mastered what each type of negative keyword does. Now, it’s time to put in place a […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
If you have a search feature on your site—and chances are you do—you might unlock a wealth of information by tracking what visitors are searching […]