The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
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3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.