The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Data 101: Tips For Building the Perfect Database
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
5 reasons you still need branded PPC campaigns
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top […]
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Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]