The LoDown
Marketing insights, musings and more from the experts at LoSasso.
4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]
How to optimize your video content for high impact
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
B2B buyers have changed, publishers need to catch up
I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate […]
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Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted […]
Capitalizing on micro-moments
With all of the world's answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer's initial curiosity and a final […]
Work that works: HEIDENHAIN and LoSasso
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to […]