The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]
How to optimize your video content for high impact
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
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Don’t hire Chad. Hire an agency.
Design is a pretty hot topic of discussion in the business world these days. Publications like Bloomberg and Business News Daily tout the importance of […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
Setting your B2B video up for measurement success
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]