![img](https://www.losasso.com/wp-content/uploads/2022/10/Blog.jpg)
The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]
We talk a lot about helping brands evolve and drive meaningful change. While it’s always been a driver of our agency, it’s never been a […]
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
I’m not one to dwell on the past. But the prospect of getting back to some live, in-person creative production in 2021 has our team […]
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]