The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Creative campaign vs platform: How they benefit B2B brands
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]
3 examples of how B2B brands can leverage emotion and human connection
We talk a lot about helping brands evolve and drive meaningful change. While it’s always been a driver of our agency, it’s never been a […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
Our favorite campaigns of 2020
I’m not one to dwell on the past. But the prospect of getting back to some live, in-person creative production in 2021 has our team […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
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Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
5 steps to brief your creative team
There’s an art and a science to getting your creative team off on the right foot with your next project. Use this SiMPL framework for […]
4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]