The LoDown
Marketing insights, musings and more from the experts at LoSasso.
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
The Ultimate Dynamic Duo in Marketing: Creative and Strategy
When you think of dynamic duos, you may think of Buzz and Woody, Batman and Robin. Even Bert and Ernie. But what about duos shaking […]
How to Brief and Inspire Your Creative Team
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
Design Lingo for Non-Designers
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
Creative campaign vs platform: How they benefit B2B brands
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]
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3 examples of how B2B brands can leverage emotion and human connection
We talk a lot about helping brands evolve and drive meaningful change. While it’s always been a driver of our agency, it’s never been a […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]