The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
6 SEO myths clients should be aware of
One thing is for certain, truthful information is getting harder and harder to spot. One of the least understood areas in marketing is SEO, which […]
4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
7 rockin’ brand strategies and tips for Instagram
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]
