The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate […]
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top […]
Save Time. Save Money. Save Face. From robots that clean our floors 24/7 to voice-activated speakers that can answer just about any question we come […]
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
All it takes is a quick Google search and you'll see that there is a TON of information and advice out there on niche marketing […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
With all of the world's answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer's initial curiosity and a final […]
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to […]
Let’s talk video content. Do you need it? Seventy-seven percent of marketers who use video say it’s had a direct impact on their business. Watch the video to learn more.