The LoDown

5 reasons why your business should invest in SEO   1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]

Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]

With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]