The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How to optimize your video content for high impact
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]
Tips to avoid tone-deaf content across user interfaces
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]
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Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]