The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Don’t miss our marketing tips, tricks and insights to inspire your next move.
I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]