The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Negative keywords: why they matter and how to use them
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]
The most important SEO terminology defined
We’ll admit it, we marketers are notorious for our jargon. One area where this is especially true is when it comes to search engine marketing, […]
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
5 technical SEO plays to keep you ahead of the competition
Just like practice makes perfect on a playing field, ongoing work makes for better SEO performance. While there are quick wins to be had, overall […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
6 key SEO plays to help you score big
From developing new web properties to posting a blog article, SEO can be your team’s MVP if you use it correctly. So, how do you […]
Learning the SEO game—and the plays that help you win
SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]