The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
Ask us anything: Email marketing edition
Email marketing: simple, right? Just send out a mass message about your company to your contact list and wait for the responses to come flooding […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
5 reasons your content marketing isn’t working
Nearly nine years ago (yes, nine!), Joe Pulizzi asked Seth Godin about the role of content marketing in traditional media. His answer is truer now […]
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Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
Why responsive email is enveloping the market and how to open up its full potential
Today, responsive email design is more important than ever before. Roughly 50 percent of all emails are opened on a mobile device, and that number […]
5 surefire tips to get your blog noticed
In 2016, the blogging market is looking to be extremely competitive. Ten or even five years ago this was a completely different story. A blog […]