The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Time-saving tools every marketer needs
Save Time. Save Money. Save Face. From robots that clean our floors 24/7 to voice-activated speakers that can answer just about any question we come […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
6 tips to help you dazzle a niche audience with your words
All it takes is a quick Google search and you'll see that there is a TON of information and advice out there on niche marketing […]
Capitalizing on micro-moments
With all of the world's answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer's initial curiosity and a final […]
Work that works: HEIDENHAIN and LoSasso
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to […]
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What's a picture really worth? (infographic)
They say a picture is worth a thousand words. According to the stats in this infographic, it may be worth even more.
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]
Tips to avoid tone-deaf content across user interfaces
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]