Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

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Marketing 101: Why content marketing is important

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

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5 video optimization tips you can start using TODAY

When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. But with 300 hours of video being […]

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Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value to their marketing mixes by […]

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Writing tips for direct mail

Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead. In many cases, it can achieve a higher response rate than direct-response emails and other […]

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A professional’s advice for better phone photos

As a professional videographer and photographer, I stick to manual camera settings almost 100% of the time on the job—it allows for much more in-camera control over the final result. […]

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