Insights
and opinions

Category: Content marketing

eBook
The Content Strategist’s Workout Plan (eBook)

Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.

Learning the SEO game—and the plays that help you win

SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.

4 ways to boost your marketing copy

As marketers we put a lot of thought into what we say to our audience.... Read More »

Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

Marketing 101: Why content marketing is important

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

How to optimize your video content for high impact

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video... Read More »