The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The evolving role of CMO: 4 predictions for a post-COVID-19 world
In early 2019, we wrote about the evolving role of CMO. In the time of COVID-19, these predictions hold even truer; and marketing leaders everywhere […]
Demystifying marketing jargon part 1: the top acronyms
Marketers live and breathe by a myriad of industry-exclusive terms and phrases. If you’re new to the marketing industry, keeping up with them all can […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
Day in the life of a Digital Marketing Specialist
When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there is one team we always turn to here at LoSasso—our […]
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Day in the life of an Art Director
Behind every website, print ad, brochure, digital campaign, infographic, video—we could go on forever—is a designer. They are the ones bringing our ideas and our […]
5 reasons influencer marketing works better in B2B
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]