The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic figurines stuffed deep between layers of caramel popcorn and peanuts—it […]
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
Developing a company or brand style sheet ensures consistent writing across all company communications. It’s time to pick a style and stick with it.
A Potential Customer With a Problem I live in an old house with a leaky basement. I've put up with it for over a decade, […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are […]
Facebook Timeline for brand pages will be released on March 30th. Here are some best practices and tips to be prepared for the release.
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?