
The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Executive branding is crucial to marketing success—particularly in the B2B space. Check out this infographic to see what it takes to be a well-branded B2B exec.
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic figurines stuffed deep between layers of caramel popcorn and peanuts—it […]
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Developing a company or brand style sheet ensures consistent writing across all company communications. It’s time to pick a style and stick with it.
A Potential Customer With a Problem I live in an old house with a leaky basement. I've put up with it for over a decade, […]
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are […]