and opinions

Category: Branding

Capitalizing on micro-moments

With all of the world’s answers now at your fingertips, marketers have learned to grasp... Read More »

The ABCs of KPIs

The beginning of the year marks a time to reflect on the past few months... Read More »

In 2018, one walled garden erodes; another strengthens

Over the last several years, digital behemoths like Google and Facebook have worked steadfastly to... Read More »

Work that works: HEIDENHAIN and LoSasso

In our line of work, there’s nothing more rewarding than when a client gives us... Read More »

Countdown to 2018: 5 Marketing Trends Destined to Stick Around

It’s been an exciting and interesting year for us here at LoSasso. We love watching... Read More »

The well-branded B2B executive (infographic)

Executive branding is crucial to marketing success—particularly in the B2B space. Check out this infographic to see what it takes to be a well-branded B2B exec.