The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The well-branded B2B executive (infographic)
Executive branding is crucial to marketing success—particularly in the B2B space. Check out this infographic to see what it takes to be a well-branded B2B exec.
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Seamless customer experiences online nurture “real, lasting relationships”
Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic figurines stuffed deep between layers of caramel popcorn and peanuts—it […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
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Not your style? Tell us about it.
Developing a company or brand style sheet ensures consistent writing across all company communications. It’s time to pick a style and stick with it.
Spark brand advocates with surprising customer experience
A Potential Customer With a Problem I live in an old house with a leaky basement. I've put up with it for over a decade, […]
5 Tips For Writing A Facebook Terms Of Service Agreement
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are […]