The LoDown

Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]

Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]

Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.

Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead. In many cases, it can achieve a higher response rate […]

On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]

With all of the world's answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer's initial curiosity and a final […]

The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]

In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to […]