5 powerful examples of how culture strengthens brand
Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.
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Writing tips for direct mail
Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead. In many cases, it can achieve a higher response rate than direct-response emails and other […]
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Hit list: Executive branding
As marketers, we’re usually building companies’ brands. But in B2B, it’s important to focus on the branding of company executives too. Fortunately, most tried-and-true thought leadership tactics translate directly to […]
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For the love of brands
On this Valentine’s Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the top of the list of […]
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Capitalizing on micro-moments
With all of the world’s answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer’s initial curiosity and a final decision. LoSasso’s Associate Creative Director […]
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The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI) […]
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