The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a […]
What keeps brand managers awake at night? I have no idea but my guess is it's brand integrity and the constant battle against those who […]