The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
Essential to SEO: Reach, Relevance and ROI
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
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B2B Basics: Marketing 101
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.