The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]
5 powerful examples of how culture strengthens brand
Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.
For the love of brands
On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]
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The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]