The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Are B2B organizations ready to reap the benefits of playing the long game?
Lead gen versus brand-building is a familiar balancing act for many B2B marketers. Fighting for limited budgets and keeping internal stakeholders happy typically forces marketers […]
B2B brand trackers: the secret weapon for securing c-suite investment in branding
As a brand strategist at an agency with a heavy B2B focus, I see firsthand the challenges B2B marketing leaders face when trying to get […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
LoSasso at B2B Ignite: Keeping your brand house in order
B2B Ignite USA 2021 included two days of sessions filled with exclusive marketing insights and inspiration for marketers to stay one step ahead, and the […]
Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
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How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]