and opinions

Category: Video

Branding in the age of content marketing

Most people in marketing have known for several years that the nature of marketing has... Read More »

Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

How to optimize your video content for high impact

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video... Read More »

Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars,... Read More »

Capitalizing on micro-moments

With all of the world’s answers now at your fingertips, marketers have learned to grasp... Read More »

Setting your B2B video up for measurement success

What’s it take to create a worthwhile how-to or educational video? Considerable budget and time... Read More »