The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Facebook Timeline for brand pages will be released on March 30th. Here are some best practices and tips to be prepared for the release.
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a […]
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]
Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of...
More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.