The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Pinterest pins are 100 times more spreadable than a tweet.
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]
In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]
Since its launch in 2006, Slideshare has been consistently growing, carrying an ever-expanding user base into Web 2.0. What was originally created for the business […]
A Potential Customer With a Problem I live in an old house with a leaky basement. I've put up with it for over a decade, […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are […]
The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, […]