Insights
and opinions

Category: Social media

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Social Media: LoSasso’s 2021 Predictions

Who really knows what 2021 holds? After 2020, we know it's hard to predict anything with strong certainty. Social media, in particular, is one to watch—here are three predictions we have for 2021.

Why you should consider building a social media community for your brand

Social media has completely revolutionized the way we share information, learn and connect. Platforms that... Read More »

How Generation Z could influence your marketing

By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »

Influencer marketing: 5 tips to make it authentic

If your company is looking to expand its presence on social media, it’s likely you’ll... Read More »

Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars,... Read More »