and opinions

Category: PR perspectives

Pitching to the media: 6 etiquette tips

Use these tips on your next pitching efforts for a better shot at getting your client some media exposure.

Is your latest PR pitch a trick or treat to reporters?

It’s October, and that means a few things. It’s the best season in the Midwest—election... Read More »

Finding hidden value in trade shows

“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows.... Read More »

5 panel speaking tips

Speaking on panels is a great way to generate awareness of your organization.

Pitching media: Consumer versus B2B pubs—what’s the same, what’s different?

At LoSasso, we are tasked everyday with pitching for our clients, and while most play... Read More »

Breathing Life into Stale Sales Presentations

Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales... Read More »