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The digital marketing strategy of America’s top trade shows

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

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Practical tips to help CMOs choose the right marketing partners

As a marketing leader, one of the most important decisions you can make is selecting an agency that fits well with your business. The chemistry between the marketing department and […]

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Top 2019 marketing trends to invest in for long-term growth

What’s on the horizon for marketers? We assessed the hottest trends you can’t ignore in 2019 in the following buckets: conversation, relevancy and engagement.

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CMOs: It’s time to take your seat at the tech table

In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that the common question on the […]

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A 30-year-old start-up?

In 2019 our company turns 30 years old—and many of us, including a few clients, have been here most of that time. But with the energy that pulses through our […]

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5 ways to use trade show data to increase attendees and exhibitors

Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.

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