Insights
and opinions

Category: Event marketing

The National Restaurant Association celebrates 100 years

We recently attended one of the largest foodservice trade shows, joining industry professionals in discovering... Read More »

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The digital marketing strategy of America’s top trade shows

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

5 ways to use trade show data to increase attendees and exhibitors

Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.

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Real life events in an online world

You have a live in-person event planned, but a popular (and arguably the most important)... Read More »

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LoSasso working with NAFEM
Work that works: NAFEM and LoSasso

Tradeshow production is not for the faint of heart. Just ask the North American Association... Read More »

Finding hidden value in trade shows

“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows.... Read More »