Insights
and opinions
Category: Event marketing
Event cancellations present a unique moment for marketers. Here’s why.
Tough decisions are happening across every industry with major events and trade shows cancellations or... Read More »
The National Restaurant Association celebrates 100 years
We recently attended one of the largest foodservice trade shows, joining industry professionals in discovering... Read More »
The digital marketing strategy of America’s top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Real life events in an online world
You have a live in-person event planned, but a popular (and arguably the most important)... Read More »
Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association... Read More »