5 ways to use trade show data to increase attendees and exhibitors

Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.

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Real life events in an online world

You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got some tips on how to […]

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Work that works: NAFEM and LoSasso

Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted The NAFEM Show. As the […]

Finding hidden value in trade shows

“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays too, offering mobile devices, apps, […]

Creating an amazing customer experience is tough, but essential

Here at LoSasso, we are already gearing up for one of our biggest tradeshows—IMTS. The International Manufacturing Technology Show is a biannual must-attend for our metalworking clients, and prep begins […]