and opinions

Category: Digital media strategy

Negative keywords: why they matter and how to use them

There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But,... Read More »

5 ways to increase brand awareness

We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room... Read More »

Connected TV: The most important innovation in B2B media in 20 years

How would you feel if an ad for your biggest competitor popped up on TV... Read More »

Connected TV: How a B2B and B2C brand found success [Case Study]

Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »

How Generation Z could influence your marketing

By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »

Day in the life of a Digital Marketing Specialist

When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there... Read More »