Insights
and opinions

Category: Digital media strategy

Connected TV: The most important innovation in B2B media in 20 years

How would you feel if an ad for your biggest competitor popped up on TV... Read More »

Connected TV: How a B2B and B2C brand found success [Case Study]

Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »

How Generation Z could influence your marketing

By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »

Day in the life of a Digital Marketing Specialist

When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there... Read More »

Friction kills: how to increase digital marketing conversions by removing roadblocks

Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it... Read More »

How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »