Day in the life of a Digital Marketing Specialist
When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there is one team we always turn to here at LoSasso—our digital marketing team. This small […]
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Friction kills: how to increase digital marketing conversions by removing roadblocks
Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it WAY too easy to create a user account for the app you just downloaded. Blame […]
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How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples of how we are driving […]
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Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online followings who can help extend […]
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The digital marketing strategy of America’s top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
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Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
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