Insights
and opinions
Category: Digital media strategy
Negative keywords: why they matter and how to use them
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But,... Read More »
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room... Read More »
Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV... Read More »
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »
Day in the life of a Digital Marketing Specialist
When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there... Read More »