and opinions

Category: Design and visual trends

4 standards that should set the foundation for your creative

As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions.... Read More »

4 ways to boost your marketing copy

As marketers we put a lot of thought into what we say to our audience.... Read More »

Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

digital transformation in publishing
B2B buyers have changed, publishers need to catch up

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where... Read More »

Work that works: HEIDENHAIN and LoSasso

In our line of work, there’s nothing more rewarding than when a client gives us... Read More »

Don’t hire Chad. Hire an agency.

Design is a pretty hot topic of discussion in the business world these days. Publications... Read More »