4 ways to boost your marketing copy

As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as important—especially when it comes to […]

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Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

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2018’s top 3 video trends, according to VidCon

Personalization, data and diversity – read up on the top trends in online video reported at VidCon 2018, and why they matter.

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A professional’s advice for better phone photos

As a professional videographer and photographer, I stick to manual camera settings almost 100% of the time on the job—it allows for much more in-camera control over the final result. […]

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digital transformation in publishing

B2B buyers have changed, publishers need to catch up

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate and learn. If you have […]

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Work that works: HEIDENHAIN and LoSasso

In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at […]

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