and opinions

Category: The business of marketing

How to use corporate social responsibility in a profit-focused world

Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world

Writing tips for direct mail

Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead.... Read More »

How to be a better partner and grow your agency relationship

Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove... Read More »

Books and podcasts LoSassins love – part 2

As an active and growing marketing agency, there are few things we love more than... Read More »

Millennials mean business

The face of B2B marketing is changing, and who is leading that change? Millennials. It... Read More »

Work that works: HEIDENHAIN and LoSasso

In our line of work, there’s nothing more rewarding than when a client gives us... Read More »