Insights
and opinions

Category: The business of marketing

5 reasons influencer marketing works better in B2B

There has been big interest in influencer marketing over the past couple of years because... Read More »

How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »

Day in the life of a Senior Account Manager

Have you ever wondered what is the role of an account manager? Like many agencies,... Read More »

Day in the life of a web developer

Here at LoSasso, we offer our clients a full-service agency that addresses some of the... Read More »

5 powerful examples of how culture strengthens brand

Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.

The evolving role of CMO: 4 predictions for 2019 and beyond

As CMOs move into 2019, the role continues to become more diverse—encompassing everything from driving... Read More »