Insights
and opinions

Category: The business of marketing

Defining Your Social Media Strategy

More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.

Manufacturing Industry Moving in the Right Direction?

There are positive signs that the metalworking industry is gaining momentum. In looking at the... Read More »

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

DOs and DON’Ts of Presenting an Informative Webinar

Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.

Marketing in a Shrinking Economy

The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.

Online Media Trends

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates... Read More »