What one pro bono project taught me about art and vulnerability

“Here, we all have to be vulnerable,” said Jose Ochoa, Executive & Artistic Director at Chicago High School for the Arts (ChiArts), to the LoSasso video production team and me […]

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5 powerful examples of how culture strengthens brand

Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.

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The evolving role of CMO: 4 predictions for 2019 and beyond

As CMOs move into 2019, the role continues to become more diverse—encompassing everything from driving organizational change, acting as the voice of the customer, innovating, harnessing and analyzing vast amounts […]

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Practical tips to help CMOs choose the right marketing partners

As a marketing leader, one of the most important decisions you can make is selecting an agency that fits well with your business. The chemistry between the marketing department and […]

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Top 2019 marketing trends to invest in for long-term growth

What’s on the horizon for marketers? We assessed the hottest trends you can’t ignore in 2019 in the following buckets: conversation, relevancy and engagement.

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CMOs: It’s time to take your seat at the tech table

In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that the common question on the […]

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