Insights
and opinions

Category: The business of marketing

eBook
B2B Ignite USA 2020—we’ve got the post-event goods!

The B2B Ignite USA 2020 virtual conference took place on May 27-28, and as a sponsor,... Read More »

Demystifying marketing jargon part 2: marketing plan KPIs

As marketers, we throw around a lot of terms for processes, tactics, performance metrics and... Read More »

The evolving role of CMO: 4 predictions for a post-COVID-19 world

In early 2019, we wrote about the evolving role of CMO. In the time of... Read More »

Demystifying marketing jargon part 1: the top acronyms

Marketers live and breathe by a myriad of industry-exclusive terms and phrases. If you’re new... Read More »

How to make agency partnerships work: 5 tips for top results

As a marketing agency, we recognize the importance of building and nurturing strong partnerships with... Read More »

4 standards that should set the foundation for your creative

As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions.... Read More »