and opinions

Category: The business of marketing

How branding can impact customer experience and vice versa

Brands are built on their reputations. It doesn’t matter whether you sell products, services, data... Read More »

Why video is an important ingredient for SEO

Every marketer knows video can be a powerful tool to harness in their campaigns. From... Read More »

Connected TV: How a B2B and B2C brand found success [Case Study]

Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »

Why you should consider building a social media community for your brand

Social media has completely revolutionized the way we share information, learn and connect. Platforms that... Read More »

How Generation Z could influence your marketing

By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »

Demystifying marketing jargon part 2: marketing plan KPIs

As marketers, we throw around a lot of terms for processes, tactics, performance metrics and... Read More »