Insights
and opinions

Category: The business of marketing

Connected TV: How a B2B and B2C brand found success [Case Study]

Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »

Why you should consider building a social media community for your brand

Social media has completely revolutionized the way we share information, learn and connect. Platforms that... Read More »

How Generation Z could influence your marketing

By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »

eBook
B2B Ignite USA 2020—we’ve got the post-event goods!

The B2B Ignite USA 2020 virtual conference took place on May 27-28, and as a sponsor,... Read More »

Demystifying marketing jargon part 2: marketing plan KPIs

As marketers, we throw around a lot of terms for processes, tactics, performance metrics and... Read More »

The evolving role of CMO: 4 predictions for a post-COVID-19 world

In early 2019, we wrote about the evolving role of CMO. In the time of... Read More »