Insights
and opinions

Category: Branding

Seamless customer experiences online nurture “real, lasting relationships”

Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic... Read More »

5 tips for choosing a color scheme for your brand

I used to think brands chose their colors just by what they thought looked good... Read More »

Not your style? Tell us about it.

Developing a company or brand style sheet ensures consistent writing across all company communications. It’s time to pick a style and stick with it.

Spark brand advocates with surprising customer experience

A Potential Customer With a Problem I live in an old house with a leaky... Read More »

5 Tips For Writing A Facebook Terms Of Service Agreement

The goal of every brand’s social media presence is to reach their fans in a... Read More »

Facebook Timeline Tips and Best Practices For Brand Pages

Facebook Timeline for brand pages will be released on March 30th. Here are some best practices and tips to be prepared for the release.