and opinions

Category: Audience insights

The art of empathy in modern marketing

If you’re anything like the staff at LoSasso, it’s safe to assume your one regret... Read More »

Market more effectively by leveraging (and humanizing) big data

The proliferation of Big Data has given marketers a wellspring of information from which to... Read More »

Supercharge your marketing technology with good old fashioned Customer Focus

Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given... Read More »

Seamless customer experiences online nurture “real, lasting relationships”

Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic... Read More »

Do you need a custom Content Management System?

The content management system (CMS), or the backend portal of a website, can be crucial... Read More »

Breathing Life into Stale Sales Presentations

Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales... Read More »