and opinions

Category: Audience insights

The Guerilla Guide to Customer Focus (eBook)

The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.

Consumerization 2.0: The great evolution of the business buyer

Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and... Read More »

Tips to avoid tone-deaf content across user interfaces

With perhaps a few exceptions, you probably wouldn’t use the same tone in a job... Read More »

Capitalizing on micro-moments

It’s amazing to consider the smartphone revolution began just a decade ago, when, in July... Read More »

Less talk, more text: How top brands are leading a mobile messaging revolution

Empowered by the Internet and mobile technology, today’s consumers have practically come to expect instant... Read More »

4 simple ways to combat shrinking consumer attention spans

In the time it takes you to read this sentence, chances are that your mind... Read More »