and opinions

Category: Analytics and performance optimization

Learning the SEO game—and the plays that help you win

SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.

How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »

Social media myths
5 social media advertising myths that are stunting your success

Despite the recent pressure on Facebook to tighten the reins on improper use of its... Read More »

5 reasons you still need branded PPC campaigns

When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the... Read More »

Here’s why your Facebook posts don’t get traction

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage... Read More »

The ABCs of KPIs

The beginning of the year marks a time to reflect on the past few months... Read More »