How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples of how we are driving […]

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Social media myths

5 social media advertising myths that are stunting your success

Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won’t likely abandon social media advertising anytime soon. Afterall, when used properly, […]

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5 reasons you still need branded PPC campaigns

When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top organic results for your brand’s […]

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Here’s why your Facebook posts don’t get traction

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has been moving in this direction […]

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The ABCs of KPIs

The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI) […]

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In 2018, one walled garden erodes; another strengthens

Over the last several years, digital behemoths like Google and Facebook have worked steadfastly to keep users on their properties—in extreme cases, for the entire time they’re accessing the internet […]

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