Insights
and opinions
Category: Analytics and performance optimization
Learning the SEO game—and the plays that help you win
SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its... Read More »
5 reasons you still need branded PPC campaigns
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the... Read More »
Here’s why your Facebook posts don’t get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage... Read More »
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months... Read More »